IndiGo Airlines, operated by InterGlobe Aviation Limited, has filed a lawsuit against Mahindra & Mahindra (M&M) over the alleged unauthorized use of its trademark “6E.” The dispute arose after Mahindra’s electric vehicle subsidiary launched its Electric Origin range, including the BE 6e coupe electric SUV and the XEV 9e. IndiGo, India’s largest airline, claims “6E” is integral to its branding and services, such as 6E Prime and 6E Flex, which enhance customer experience with premium amenities and booking flexibility.
The lawsuit was brought before the Delhi High Court, where Justice Amit Bansal recused himself from hearing the matter. The case is now scheduled for a hearing on December 9. Meanwhile, Mahindra has reportedly reached out to IndiGo for discussions to resolve the issue.
IndiGo asserts that the “6E” trademark is a distinctive identifier for the airline and its services, making Mahindra’s use of the term in its BE 6e SUV a potential infringement. Deliveries of Mahindra’s BE 6e are set to begin in February 2025. As the legal proceedings unfold, the companies may explore an out-of-court settlement to address the conflict.
